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2 Emotions' principle to use for Motivation

Last blog about Passion & Purpose lead me to blog about what to do next, and how can we make our oassion and ourpose work for us?

You can actually turn your Purpose and Passion into business that can bring in money, if this is what you seek, or can bring you joy and fulfillment if you are seeking to volunteer your time, or will enlighten your path on what you want to leave behind as a legacy, or can help you become the best you can ever be no matter if what you are seeking is small or big (who is judging?)

Pain vs Pleasure Principle

“Secret to success is learning how to use pain and pleasure, instead of having pain and pleasure use you. Anthony Robbins”

Everything we do in life is based on 2 main emotional states which I call the 2 “P”s principle

So I just want you to close your eyes for a second and think why is it that you do what you do every moment and out for one of two reasons period:

  • Avoid or decrease PAIN

  • Bring in or increase PLEASURE

Research shows that people, you and me will do anything to avoid or decrease pain even more that we seek pleasure, it is embedded in us as human beings since the caveman age where pain - at that time - meant harm that could have been fatal so it was important to decrease the pain and stay alive than seeking pleasure

In modern life the Pleasure-Pain principle was first brought to life by Sigmund Freud in modern psychoanalysis although Aristotle noted the significance in his 'Rhetoric', more than 300 years BC.

In the process of turning your passion and purpose in life to business or a legacy that you want to leave behind; you need to seek first;

  • Who are the people you are trying to help or your target market?

  • What are their pains and/ or their pleasure to be able to connect your passion and purpose to theirs?

This is the only way you can actually create an effective communication system where they will listen or even seek you and what you offer

We are born with a pleasure principle that seeks immediate gratification of needs, for which our bodies reward us with feelings of pleasure that are created by a continuous message between the neural synapses that travel to the brain to release the “Happy hormones” like Serotonin and Dopamine that makes us even happier, it is the reward we get.

On the other site, the pain principle says that while seeking pleasure people will also seek to avoid pain

It all connects, you need to find the beginning of the thread then everything else is history


Human motivation is created through the pain-pleasure principle, understanding this principle will help you adjust your levels of motivation at will as you work towards the attainment of your goals and objectives.

Knowing this not only will help you define your goals but will also propel your knowledge on how to help your target market by defining their pain and pleasure points catering to their very needs which is fundamentally the basics of marketing and branding

The individual levels of motivation depend on how much pain and pleasure a person associates with achieving or not achieving their goals and dreams.

Pain levels are short or long term, same as with pleasure short or long term pleasures. What you need to know that there is no pleasure without at least a little bit of pain, and it shouldn’t deter anyone from their journey especially if there is enough long-term pleasure associated with achieving the goals.

To clarify this – for example: I help Women that are stuck in their lives or their careers by reinventing themselves to regain control of their lives by letting them feel how much short and long term pain is costing them to be stagnant versus the pleasure of living a happy life while honoring themselves and everyone else around them

Final thoughts: You can use your passion and purpose to build your business using the Pain – Pleasure principles in 2 ways

  • To find your own motivation to decrease your pain in being unfulfilled, unhappy, feeling stuck, or frustrated or increasing the pleasure in living a fulfilled life, positive environment and achieving success

  • Build your business marketing and branding plan around the pain and pleasure principle in your target market to motivate them to decide to take an action to buy your products or services

Can you share with me what are your pains? Short term or long term? What are you trying to change? And where do you feel stuck?

A new Year is here DO NOT spend another year spinning your wheels, where next year same time you are still in status quo just more miserable

There is so much to life than desperation (pain) you are destined to live an amazing life. Start TODAY!

Connect with me on:

Sahar Andrade, MB.BCh

Leadership Consultant/ Coach- Certified Social Media Strategist

Sahar Consulting, LLC

Reinvent Yourself To Greatness (Product of Sahar Consulting, LLC)

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